Multivariate and Usability testing drive more profitable user interactions

Conversion is a science. The ability to test new promotions/creative is crucial to continuously improving eCommerce performance metrics. By combining the knowledge from multivariate testing with the research findings of usability testing, an eCommerce business can dramatically impact overall eCommerce performance.

LeapMatrix provides you with the resources and technologies so that both multivariate and usability testing is executed quickly and with no headaches.

Multivariate Testing

Multivariate testing is the most effective way to truly understand what turns browsers into buyers. More sophisticated than the traditional A/B test, multivariate testing allows retailers to assess numerous page variables at once and provides clear cut data to which approaches worked and did not work.

Usability Testing

Usability testing observes online shopping tendencies within a live/moderated environment. Our analysts conduct all functions of the test, including recruitment, and provide detailed information into consumer tendencies and perspectives.